Posts Tagged SMS
- Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones and 3.05 billion are SMS enabled
- By 2014, mobile internet should take over desktop internet usage
- One half of all local searches are performed on mobile devices
- 29% of mobile users are open to scanning a mobile tag to get coupons
- 91% of mobile internet access is to socialize
- 200 million YouTube videos are watched on mobile devices each day
Helen Kacur, Coldwell Banker:
Thank you for bringing the CB Connect program to our intown office in Atlanta. It is the best option for marketing that I have seen in months. I was at a party just last weekend with people who were talking about how email is a time drain and talking on the phone is so 2006. And so, I welcome the opportunity to tap into mobile marketing through text messages, since text is now the preferred form of communication in 2010! So glad I attended the class.
Good article from Mobile Marketer about the important role text messaging plays in mobile marketing:
A few highlights:
- “SMS will remain the dominant marketing channel in mobile even as more advanced technologies crowd the space”
- “Mobile can be easily integrated into email, print and Web site campaigns by using a mobile messaging campaign to connect all of these mediums to single or multiple promotions.”
- “… there are numerous ways to use the SMS platform to engage and excite customers. Some examples include alerts and reminder programs, loyalty programs for special giveaways and coupons, direct text to screen used at large events to drive audience participation, and location-based messaging.”
From an article in USA Today, October 1, 2009 issue regarding technology and how it has brought dramatic changes to the way we choose to communicate:
We Facebook, Tweet, Skype and yes, we Text. Boy, do we text. Text messages rose from 10 billion in 2005 to 110 billion in 2008. That’s 100 billion more text in just three years.
What a powerful stat telling us how people wish to communicate via text. This leads me to why real estate agents should utilize the power of texts in their everyday business. Virtual Agent provides texts to buyers’ cell phones in a cost effective way. Buyers want to know the price of a home before they’re ready to talk to an agent or make an appointment to go through the home. All the potential buyer has to do is call or text in and enter a code and Virtual Agent will send them an instant text notifying them of price, number of bedroom, bathrooms and a link to view inside photos of the home. As real time leads come in off their 800 number sign riders, agents will also have the ability to send out text message blasts to all their captured leads notifying the buyer of price reductions or other incentives to entice them to call for an appointment by the click of a button. This saves time and money for both the agent and potential buyer.
Virtual Agent is the future of real estate! Can you say “no more flyers?” Thousands of real estate agents across the country have.
We’ve worked hard to create new white label capabilities for our clients. Here is the latest accomplishment from my team. Our friends in Utah are off and running with a fully customized, white labeled version of Virtual Agent.
Here is an excerpt from the press release. To read the entire article, visit http://www.pr.com/press-release/136937
Sandy, UT, March 07, 2009 –(PR.com)– Coldwell Banker Residential Brokerage, Utah’s leading provider of real estate services, announced today that it is pioneering a new marketing platform that delivers property information—text descriptions, photos and video—instantly to a consumer’s cell phone or mobile device.
Virtual Agent Gives Real Estate Professionals an Extra Edge
Marketing tool provides real estate professionals with instant property data
RISMEDIA, August 2, 2006
An innovative web-based marketing tool is providing Realtors? and other real estate professionals in Las Vegas and around the country with instant property data to potential clients.
Known as Virtual Agent, the service, introduced by Las Vegas-based SkyWire Media, Inc., is also easy to use. The Virtual Agent platform lets buyers choose the information they want ? and how they want it delivered to them from a standard, automated telephone prompt.
When a consumer dials (866) 831-8621 – SkyWire Media?s toll free phone number – they are prompted to enter a property code (punch in 123 after dialing the toll-free number to hear a demo). The property code, in conjunction with the toll free phone number, can be used on Virtual Agent rider yard signs as well as in print and web advertisements. The Virtual Agent system will then deliver the property information, including up to six photographs to the potential homebuyer?s mobile phone.
Buyers can also take advantage of several other Virtual Agent system options. These include the ability to listen to a detailed description of the property, listen to agent recorded remarks about the property, as well as requesting to be immediately transferred to the agent?s phone for additional information or to schedule an appointment.
Key advantages for real estate professionals include:
Receive email as well as text message notifications of new activity on properties
The notifications provide detailed information on the potential homebuyer, which results in more credible leads
Users can log in to an online account at wwwskywireva.com to review leads, order new yard signs, archive sold properties and more.
Virtual Agent utilizes both SMS text messaging and IVR technologies that help enhance the marketing potential for real estate agents. Anytime real estate professionals have an active buyer accessing a Virtual Agent-enabled listing, they are notified either via mobile SMS, email, or both. It automates the pre-sales experience so the agent can spend more time closing deals. Virtual Agent also dynamically creates web page feature sheets for each listing.
The service is cost-effective for users, eliminating paper flyers that are expensive and generally provide a low number of leads.