Posts Tagged Lead Generation

I took one of the riders with me to ‘wow’ some potential sellers. They loved it! The seller said, ‘This is slick.’

Elizabeth Vasti, Coldwell Banker:

Elizabeth Vasti

Dear Carol,

Just a quick note to encourage you as you market your virtual agent riders:

About a month ago, I bought five of the riders, just to try them.  At first, I wasn’t getting any calls, but now the buyers have started calling.  In one week, I had five inquiries on only two riders.  Of the five, I was able to put two buyers into my Listingbook account.

Today, I took one of the riders with me to “wow” some potential sellers.  They loved it!  The seller said, “This is slick.”  That was before I showed him how his name and phone number showed up on my phone immediately.

I wish you all the best as you market this great tool!  I love virtual agent.

Sincerely,

Elizabeth

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Jim had a prospect call him off the rider and they are working with him exclusively for a $200,000 purchase

Sue Flaig, Coldwell Banker, Florida:

Carol, once again, thank you for the extra effort you gave my agents yesterday.  I thought you’d enjoy a little story.  Jim Chapman, new agent (experienced in sales in other fields previously) subscribed to Virtual Agent the first time you presented to my Clearwater group.  He’s the one I told the story about to the Tarpon group… he was so excited and wanted to show me what a super tool it was and did demonstrate it for me.  Well, the attached message came with a photo of the For Sale sign with the 866 rider attached to it (his first listing already under contract in less than 25 days).  Jim had had a prospect call him off the rider, he has ‘captured’ them and they are working with him exclusively for a $200,000 purchase.

How’s that for a success story!

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The sky is the limit to how many leads you can generate

John Leles, Coldwell Banker Managing Broker:

John Leles

Scott,

Your presentation was fantastic. The Virtual agent is incredible, and definitely a listing tool. I am so excited that a lot of my agents immediately signed up with your company. I really see a vision of this being huge for the agents even the ones working with buyers. I was very impressed with being able to tract all of the text message and hits onto my site. If I was back into sales this would definitely be the tool for me to have. I know many more of my agents will sign up for this great program. I really believe that the sky is the limit to how many leads you can generate.

Thank you again Scott for such a great presentation of a great tool.

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Baylor University Study on Lead Generation

Baylor University has published a very insightful study entitled “Lead Generation – What Really Works?”  This is highly recommended reading.  Especially interesting is the difference between where most respondents place their effort or spending in creating leads and what really pays off the most in generating those leads (go IVR!).  The study also goes into what the most successful agents are doing differently, the effect of faster vs. slower follow-up on lead conversion, and how people are succeeding in a “tough” market.

The entire study can be found here (document will open in new window).

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[As a listing tool, Virtual Agent] sealed the deal in the face of three competitors

Robert Fling, Lyon Real Estate:

I thought that I would share my first listing presentation using Virtual Agent. As I conclude my listing presentation I close with my “11 unique reasons you should list with me”. I now have number 12 as the closer: the Virtual Agent demo.

This was a 60 something tech savvy client that was blown away with the potential of reaching and capturing mobile enhanced buyers in favor of just the use of passive flyers. I used portions of your presentation and then showed him how it works. It sealed the deal in the face of three competitors.

This was especially potent because this home is in a gated community and the sign will be outside the gate at a convenient location for viewing for all.

As another anecdote, one seller asked me if I had any new marketing ideas for 2010 that would get us more showings. I am going to use Virtual Agent to not only address that point but also to prompt a price reduction. I have baited the hook and am waiting for my review meeting with them.

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I am working on a loan RIGHT now that came from [Virtual Agent]

Mark Wright, Axiom Financial, LLC:

Hey Guys

Just wanted to keep you in the loop and let you know that I am working on a loan RIGHT now that came from CB Connect.  I was thinking of you as I am working on it.  Of course it is not closed yet, but clients thought that there was no way they could get a house, little did they know that they have great credit and we get them a Utah Housing loan for first time home buyers with no money down!!

Anyways, just thought I would share the word! This tool works we just have to be patient sometimes I guess!!!

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The future of Real Estate

From an article in USA Today, October 1, 2009 issue regarding technology and how it has brought dramatic changes to the way we choose to communicate:

We Facebook, Tweet, Skype and yes, we Text. Boy, do we text. Text messages rose from 10 billion in 2005 to 110 billion in 2008. That’s 100 billion more text in just three years.

What a powerful stat telling us how people wish to communicate via text. This leads me to why real estate agents should utilize the power of texts in their everyday business. Virtual Agent provides texts to buyers’ cell phones in a cost effective way. Buyers want to know the price of a home before they’re ready to talk to an agent or make an appointment to go through the home. All the potential buyer has to do is call or text in and enter a code and Virtual Agent will send them an instant text notifying them of price, number of bedroom, bathrooms and a link to view inside photos of the home. As real time leads come in off their 800 number sign riders, agents will also have the ability to send out text message blasts to all their captured leads notifying the buyer of price reductions or other incentives to entice them to call for an appointment by the click of a button. This saves time and money for both the agent and potential buyer.

Virtual Agent is the future of real estate! Can you say “no more flyers?”  Thousands of real estate agents across the country have.

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Virtual Agent & Coldwell Banker Residential Brokerage – Utah

We’ve worked hard to create new white label capabilities for our clients.  Here is the latest accomplishment from my team.  Our friends in Utah are off and running with a fully customized, white labeled version of Virtual Agent.

Here is an excerpt from the press release.  To read the entire article, visit http://www.pr.com/press-release/136937

Sandy, UT, March 07, 2009 –(PR.com)– Coldwell Banker Residential Brokerage, Utah’s leading provider of real estate services, announced today that it is pioneering a new marketing platform that delivers property information—text descriptions, photos and video—instantly to a consumer’s cell phone or mobile device.

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Virtual Agent – Rismedia Article

http://rismedia.com/2006-08-01/virtual-agent-gives-real-estate-professionals-an-extra-edge/

Virtual Agent Gives Real Estate Professionals an Extra Edge

Marketing tool provides real estate professionals with instant property data

RISMEDIA, August 2, 2006

An innovative web-based marketing tool is providing Realtors? and other real estate professionals in Las Vegas and around the country with instant property data to potential clients.

Known as Virtual Agent, the service, introduced by Las Vegas-based SkyWire Media, Inc., is also easy to use. The Virtual Agent platform lets buyers choose the information they want ? and how they want it delivered to them from a standard, automated telephone prompt.

When a consumer dials (866) 831-8621 – SkyWire Media?s toll free phone number – they are prompted to enter a property code (punch in 123 after dialing the toll-free number to hear a demo). The property code, in conjunction with the toll free phone number, can be used on Virtual Agent rider yard signs as well as in print and web advertisements. The Virtual Agent system will then deliver the property information, including up to six photographs to the potential homebuyer?s mobile phone.

Buyers can also take advantage of several other Virtual Agent system options. These include the ability to listen to a detailed description of the property, listen to agent recorded remarks about the property, as well as requesting to be immediately transferred to the agent?s phone for additional information or to schedule an appointment.

Key advantages for real estate professionals include:

Receive email as well as text message notifications of new activity on properties

The notifications provide detailed information on the potential homebuyer, which results in more credible leads

Users can log in to an online account at wwwskywireva.com to review leads, order new yard signs, archive sold properties and more.

Virtual Agent utilizes both SMS text messaging and IVR technologies that help enhance the marketing potential for real estate agents. Anytime real estate professionals have an active buyer accessing a Virtual Agent-enabled listing, they are notified either via mobile SMS, email, or both. It automates the pre-sales experience so the agent can spend more time closing deals. Virtual Agent also dynamically creates web page feature sheets for each listing.

The service is cost-effective for users, eliminating paper flyers that are expensive and generally provide a low number of leads.

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Where is your next client? Next to their mobile phones!

Cell phones are becoming much more than phones. They are web browsers, MP3 players, contact managers, planners and all around robust communication devices.  Some of the statistics are just amazing. Did you know, there are over 250 million cell phone users in the United States?

The way we all us our cell phones is evolving quickly! Each year an increasing number use their cell phone to connect to the Internet, check email and more. So many of us today are using our cell phones to gather information, and this is sure to increase.

When you consider all of this, ask yourself what you or your company are doing to get your property information to the cell phone of home buyers and sellers. How would you like to send property information out to potential buyers by TEXT MESSGAGE? Have you stopped to notice the massive increase in text messaging?

How would you like to be able to send INTERIOR PHOTOS and VIRTUAL TOURS of your properties out to the cell phones?  Check out Virtual Agent! Virtual Agent is an innovative lead generation tool using the latest in mobile technology.

What I’m seeing now in this market, is a major push to save time and money. But not at the expense of neglecting new business.  In today’s climate prospecting needs to be efficient, produce results and lead to actual closings.  If you agree with that, do yourself a favor and discover what Virtual Agent can do for you and your business. 

With Virtual Agent, you can replace your traditional paper flyer with the Virtual Agent rider sign and save yourself time and money.  More importantly, you’ll find that you generate quality leads that lead to increased closings, all while building a very intimate prospecting list.  You will also find that Virtual Agent is a powerful tool to include in your arsenal when prospecting potential sellers.  With Virtual Agent potential home buyers are able to interact with the home while they are driving past the property using the one tool that tends to always be on your person, the mobile phone.  Your clients and potential customers are always on the go.  With Virtual Agent, you can keep them where you want them… in your pocket.

Will Cooper – Your fellow Realtor for over 18 years.

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