Posts Tagged IVR
Baylor University has published a very insightful study entitled “Lead Generation – What Really Works?” This is highly recommended reading. Especially interesting is the difference between where most respondents place their effort or spending in creating leads and what really pays off the most in generating those leads (go IVR!). The study also goes into what the most successful agents are doing differently, the effect of faster vs. slower follow-up on lead conversion, and how people are succeeding in a “tough” market.
The entire study can be found here (document will open in new window).
We’ve worked hard to create new white label capabilities for our clients. Here is the latest accomplishment from my team. Our friends in Utah are off and running with a fully customized, white labeled version of Virtual Agent.
Here is an excerpt from the press release. To read the entire article, visit http://www.pr.com/press-release/136937
Sandy, UT, March 07, 2009 –(PR.com)– Coldwell Banker Residential Brokerage, Utah’s leading provider of real estate services, announced today that it is pioneering a new marketing platform that delivers property information—text descriptions, photos and video—instantly to a consumer’s cell phone or mobile device.
Virtual Agent Gives Real Estate Professionals an Extra Edge
Marketing tool provides real estate professionals with instant property data
RISMEDIA, August 2, 2006
An innovative web-based marketing tool is providing Realtors? and other real estate professionals in Las Vegas and around the country with instant property data to potential clients.
Known as Virtual Agent, the service, introduced by Las Vegas-based SkyWire Media, Inc., is also easy to use. The Virtual Agent platform lets buyers choose the information they want ? and how they want it delivered to them from a standard, automated telephone prompt.
When a consumer dials (866) 831-8621 – SkyWire Media?s toll free phone number – they are prompted to enter a property code (punch in 123 after dialing the toll-free number to hear a demo). The property code, in conjunction with the toll free phone number, can be used on Virtual Agent rider yard signs as well as in print and web advertisements. The Virtual Agent system will then deliver the property information, including up to six photographs to the potential homebuyer?s mobile phone.
Buyers can also take advantage of several other Virtual Agent system options. These include the ability to listen to a detailed description of the property, listen to agent recorded remarks about the property, as well as requesting to be immediately transferred to the agent?s phone for additional information or to schedule an appointment.
Key advantages for real estate professionals include:
Receive email as well as text message notifications of new activity on properties
The notifications provide detailed information on the potential homebuyer, which results in more credible leads
Users can log in to an online account at wwwskywireva.com to review leads, order new yard signs, archive sold properties and more.
Virtual Agent utilizes both SMS text messaging and IVR technologies that help enhance the marketing potential for real estate agents. Anytime real estate professionals have an active buyer accessing a Virtual Agent-enabled listing, they are notified either via mobile SMS, email, or both. It automates the pre-sales experience so the agent can spend more time closing deals. Virtual Agent also dynamically creates web page feature sheets for each listing.
The service is cost-effective for users, eliminating paper flyers that are expensive and generally provide a low number of leads.