Robin Kaplan, Coldwell Banker, California:
Good Morning John,
I wanted to thank you for introducing our office to a fabulous new marketing product that has already generated business for me.
Virtual Agent was able to convert a seller who was going to list with my competition the day it was presented at our office meeting. Right after our meeting I sent an email to this client asking them to test drive the product using the virtual agents demo site. They were so impressed with this unique marketing tool, they immediately called me to let me know they were listing with me right away.
These sellers could see that this marketing tool provided excellent quality photos instantly to their cell phone and allowed me to capture the buyers contact info unlike conventional flyers on the sign.
I’m impressed with the cost of Virtual Agent vs color flyers that disappear from the sign box without the ability to stay connected to the buyers who take them.
I’m loving Virtual Agent and looking forward to beating out my competition again!
PS…This listing went pending in 7 days!!!
[Virtual Agent] is a product that agents should utilize to maximize their marketing potential now and in years to come.
Laura Lanke, Coldwell Banker, Wisconsin:
On May 27th, 2010 Coldwell Banker Residential Brokerage – Wisconsin Region held its annual Marketing and Training Expo. The expo was attended by approximately 120 agents and Managers, featured a number of topics and break-out sessions one of which was conducted by Scott Tanner – CB Mobile Connect. Scott’s session was one of the agent favorites as it brought a new facet of marketing that was embraced with great enthusiasm. Scott’s presentation was very professional and informative; a welcome addition to the day’s events. CB Mobile Connect is a product that agents should utilize to maximize their marketing potential now and in years to come.
John Leles, Coldwell Banker Managing Broker:
Your presentation was fantastic. The Virtual agent is incredible, and definitely a listing tool. I am so excited that a lot of my agents immediately signed up with your company. I really see a vision of this being huge for the agents even the ones working with buyers. I was very impressed with being able to tract all of the text message and hits onto my site. If I was back into sales this would definitely be the tool for me to have. I know many more of my agents will sign up for this great program. I really believe that the sky is the limit to how many leads you can generate.
Thank you again Scott for such a great presentation of a great tool.
Tony Fennoy, Lyon Real Estate, Sacramento:
The presentation that I had on Sunday went well and I got the listing. Your
product was an eye opener and a refreshing angle for the seller. They
thought it was a good idea for buyers to obtain info on the house. They
were impressed with the presentation.
Baylor University has published a very insightful study entitled “Lead Generation – What Really Works?” This is highly recommended reading. Especially interesting is the difference between where most respondents place their effort or spending in creating leads and what really pays off the most in generating those leads (go IVR!). The study also goes into what the most successful agents are doing differently, the effect of faster vs. slower follow-up on lead conversion, and how people are succeeding in a “tough” market.
The entire study can be found here (document will open in new window).
Robert Fling, Lyon Real Estate:
I thought that I would share my first listing presentation using Virtual Agent. As I conclude my listing presentation I close with my “11 unique reasons you should list with me”. I now have number 12 as the closer: the Virtual Agent demo.
This was a 60 something tech savvy client that was blown away with the potential of reaching and capturing mobile enhanced buyers in favor of just the use of passive flyers. I used portions of your presentation and then showed him how it works. It sealed the deal in the face of three competitors.
This was especially potent because this home is in a gated community and the sign will be outside the gate at a convenient location for viewing for all.
As another anecdote, one seller asked me if I had any new marketing ideas for 2010 that would get us more showings. I am going to use Virtual Agent to not only address that point but also to prompt a price reduction. I have baited the hook and am waiting for my review meeting with them.
I encouraged her to take a [Virtual Agent] sign with her to use in her presentation. She wound up getting the listing.
Brianne Hill, Marketing Coordinator, Coldwell Banker:
As I mentioned before, I had an agent who was going to a listing presentation the next day for a couple that was interviewing four agents from different companies. I encouraged her to take a Coldwell banker connect sign with her to use in her presentation. She wound up getting the listing. I definitely believe that a part of that was her ability to show how tech savvy Coldwell banker is and how we’re on top of the market.
Mark Wright, Axiom Financial, LLC:
Just wanted to keep you in the loop and let you know that I am working on a loan RIGHT now that came from CB Connect. I was thinking of you as I am working on it. Of course it is not closed yet, but clients thought that there was no way they could get a house, little did they know that they have great credit and we get them a Utah Housing loan for first time home buyers with no money down!!
Anyways, just thought I would share the word! This tool works we just have to be patient sometimes I guess!!!
From an article in USA Today, October 1, 2009 issue regarding technology and how it has brought dramatic changes to the way we choose to communicate:
We Facebook, Tweet, Skype and yes, we Text. Boy, do we text. Text messages rose from 10 billion in 2005 to 110 billion in 2008. That’s 100 billion more text in just three years.
What a powerful stat telling us how people wish to communicate via text. This leads me to why real estate agents should utilize the power of texts in their everyday business. Virtual Agent provides texts to buyers’ cell phones in a cost effective way. Buyers want to know the price of a home before they’re ready to talk to an agent or make an appointment to go through the home. All the potential buyer has to do is call or text in and enter a code and Virtual Agent will send them an instant text notifying them of price, number of bedroom, bathrooms and a link to view inside photos of the home. As real time leads come in off their 800 number sign riders, agents will also have the ability to send out text message blasts to all their captured leads notifying the buyer of price reductions or other incentives to entice them to call for an appointment by the click of a button. This saves time and money for both the agent and potential buyer.
Virtual Agent is the future of real estate! Can you say “no more flyers?” Thousands of real estate agents across the country have.
An effective and professional service, at extremely low cost, for property marketing and lead generation
Brett Poulsen, Broker/Attorney:
My name is Brett Poulsen and I am a real estate broker and real estate attorney in Salt lake City, Utah. I joined Virtual Agent a little more than one year ago. I have been very impressed with Virtual Agent. It offers an effective and professional service, at extremely low cost, for property marketing and lead generation. The instant that a potential buyer calls for information on one of your properties, they receive it, text and pictures to their telephone, and you are notified, via text and email, of their telephone number for additional follow up at your convenience. Let’s see your more expensive outside flyers provide these benefits.
Mark Wright—Loan Officer, Axiom Financial, LLC:
Coldwell Banker Connect is an amazing tool for both realtors and loan officers. I have had a lot of success with this new technology. Most people want an easy and comfortable home buying experience and how convenient that they can get most this information upfront via text. I have had a lot of opportunities to reach out to clients just by the touch of my cell phone.
The other great thing about CB Connect / Virtual Agent is that it has enabled me to better my relationships with my realtor partners. It is nice to know that we are both getting the same leads and are working together. For example, I had an actionable lead come over; I had them preapproved while the clients were still sitting in their cars at the home. I called the realtor who had the home listed and gave them the info. They happened to be out of town and had no idea that the lead came over. When I emailed the real estate agent a preapproval letter and said here is a client for you, they were ecstatic!! This client currently is searching for properties and will hopefully close soon. This tool works and I am so excited to see how it will help my business grow.
Last night I took a Rock and Roll trip down memory lane at the Usana Amphitheater while watching Def Leppard perform all of their hit songs from the 80’s and 90’s. Cheap Trick and Poison warmed up for them. What can I say? It was awesome! They may be old but they still can rock!
After Poison finished up with ‘Nothin’ but a Good Time’ and before Def Leppard came on, the MC of concert (some local DJ) held up an autographed Gibson V guitar, signed by all the members of the bands. He yelled out to the crowd of about 10,000 and said, “ who would like to win an autographed guitar”?!! The crowd cheered.! Maybe they thought he was just going to throw it at some random person. Then the MC said, “ok, grab your cell phone and text def leppard to 32411.” He repeated the instruction and I looked around to see thousands of fans pull out their phones and start dialing.
Now, being in the business I’m in, I knew exactly what was going on and why. WHAT was going on? All of those fans cell numbers from that show were being captured. WHY? Because Def Leppard knows what all of us at Virtual Agent know! Mobile marketing works!
I’m going to go pop in Def Leppard’s Pyromania CD…. Back then didn’t have cell phones. So, yeah… I may be getting old but I can still rock too! I know a good thing when I see it. Looks like Def Leppard does too!
We’ve worked hard to create new white label capabilities for our clients. Here is the latest accomplishment from my team. Our friends in Utah are off and running with a fully customized, white labeled version of Virtual Agent.
Here is an excerpt from the press release. To read the entire article, visit http://www.pr.com/press-release/136937
Sandy, UT, March 07, 2009 –(PR.com)– Coldwell Banker Residential Brokerage, Utah’s leading provider of real estate services, announced today that it is pioneering a new marketing platform that delivers property information—text descriptions, photos and video—instantly to a consumer’s cell phone or mobile device.
Linda Davis, Prudential Utah Real Estate
My first experience with Virtual Agent was actually a test before I signed up. I was able to get my hands on a sign and take it on a listing presentation where I was competing with 5 other agents. After viewing the home I explained to the seller that most all agents do the same thing to get a home sold, flyers, mls, tours, web pages, there was really nothing to differentiate agents aside from personality and experience.
However I had found a new tool that would allow me to stay in touch with potential buyers instead of sending them off with a flyer and having no communication with them for the future events of selling a home, like price reductions, open houses etc… After demonstrating the virtual agent I was still a little unsure of its potential as a listing tool as the seller said they had one more interview that was already promised for the following Saturday night.
Well sat came and went Sunday came and went and on Monday morning the seller called me and said that they were so impressed that I had something different to offer that they wanted me to list the property. Needless to say I hurried into the office and called the rep to sign me up. This is the best add-on to my business in my 12 year career. Thanks Virtual Agent …
Virtual Agent adds Virtual Tours to our already industry leading technology! How would you like to able to send virtual tours of all of your listings out to cells phones? Take a demo by calling 866-831-8621, when prompted select property code 123.
One thing about real estate is technology seems to impact our business quickly.
We have been marketing VA all across the country, and one thing I can say is that when you see this, you’re going to love it! When we first started marketing VA we would laugh at how agents would react, because they were so funny. They would say, “oh my gosh! That’s the coolest thing I‘ve ever seen!”.
Last week an agent with Coldwell Banker was so blown away, he said he can’t stop talking about it, and while he was at dinner with friends he had them all take out their cell phones and try the Virtual Agent system. He said the friends asked if he sold this product? He said, “no, I just think it’s so cool!”
Latter on this same agent said to me, “ you know when those friends of mine think about selling their houses, who do you think will come to mind? An agent who utilizes the latest in technologies.”
I’ve been in the real estate industry as an agent, a broker, a principal broker and a company owner for over 18 years and I don’t think there has ever been a tool that was so much fun, and so effective.
If you haven’t tried Virtual Agent, do so today, you‘ll be glad you did!
Virtual Agent Gives Real Estate Professionals an Extra Edge
Marketing tool provides real estate professionals with instant property data
RISMEDIA, August 2, 2006
An innovative web-based marketing tool is providing Realtors? and other real estate professionals in Las Vegas and around the country with instant property data to potential clients.
Known as Virtual Agent, the service, introduced by Las Vegas-based SkyWire Media, Inc., is also easy to use. The Virtual Agent platform lets buyers choose the information they want ? and how they want it delivered to them from a standard, automated telephone prompt.
When a consumer dials (866) 831-8621 – SkyWire Media?s toll free phone number – they are prompted to enter a property code (punch in 123 after dialing the toll-free number to hear a demo). The property code, in conjunction with the toll free phone number, can be used on Virtual Agent rider yard signs as well as in print and web advertisements. The Virtual Agent system will then deliver the property information, including up to six photographs to the potential homebuyer?s mobile phone.
Buyers can also take advantage of several other Virtual Agent system options. These include the ability to listen to a detailed description of the property, listen to agent recorded remarks about the property, as well as requesting to be immediately transferred to the agent?s phone for additional information or to schedule an appointment.
Key advantages for real estate professionals include:
Receive email as well as text message notifications of new activity on properties
The notifications provide detailed information on the potential homebuyer, which results in more credible leads
Users can log in to an online account at wwwskywireva.com to review leads, order new yard signs, archive sold properties and more.
Virtual Agent utilizes both SMS text messaging and IVR technologies that help enhance the marketing potential for real estate agents. Anytime real estate professionals have an active buyer accessing a Virtual Agent-enabled listing, they are notified either via mobile SMS, email, or both. It automates the pre-sales experience so the agent can spend more time closing deals. Virtual Agent also dynamically creates web page feature sheets for each listing.
The service is cost-effective for users, eliminating paper flyers that are expensive and generally provide a low number of leads.
Cell phones are becoming much more than phones. They are web browsers, MP3 players, contact managers, planners and all around robust communication devices. Some of the statistics are just amazing. Did you know, there are over 250 million cell phone users in the United States?
The way we all us our cell phones is evolving quickly! Each year an increasing number use their cell phone to connect to the Internet, check email and more. So many of us today are using our cell phones to gather information, and this is sure to increase.
When you consider all of this, ask yourself what you or your company are doing to get your property information to the cell phone of home buyers and sellers. How would you like to send property information out to potential buyers by TEXT MESSGAGE? Have you stopped to notice the massive increase in text messaging?
How would you like to be able to send INTERIOR PHOTOS and VIRTUAL TOURS of your properties out to the cell phones? Check out Virtual Agent! Virtual Agent is an innovative lead generation tool using the latest in mobile technology.
What I’m seeing now in this market, is a major push to save time and money. But not at the expense of neglecting new business. In today’s climate prospecting needs to be efficient, produce results and lead to actual closings. If you agree with that, do yourself a favor and discover what Virtual Agent can do for you and your business.
With Virtual Agent, you can replace your traditional paper flyer with the Virtual Agent rider sign and save yourself time and money. More importantly, you’ll find that you generate quality leads that lead to increased closings, all while building a very intimate prospecting list. You will also find that Virtual Agent is a powerful tool to include in your arsenal when prospecting potential sellers. With Virtual Agent potential home buyers are able to interact with the home while they are driving past the property using the one tool that tends to always be on your person, the mobile phone. Your clients and potential customers are always on the go. With Virtual Agent, you can keep them where you want them… in your pocket.
Will Cooper – Your fellow Realtor for over 18 years.