Baylor University Study on Lead Generation


Baylor University has published a very insightful study entitled “Lead Generation – What Really Works?”  This is highly recommended reading.  Especially interesting is the difference between where most respondents place their effort or spending in creating leads and what really pays off the most in generating those leads (go IVR!).  The study also goes into what the most successful agents are doing differently, the effect of faster vs. slower follow-up on lead conversion, and how people are succeeding in a “tough” market.

The entire study can be found here (document will open in new window).

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