Last night I took a Rock and Roll trip down memory lane at the Usana Amphitheater while watching Def Leppard perform all of their hit songs from the 80’s and 90’s. Cheap Trick and Poison warmed up for them. What can I say? It was awesome! They may be old but they still can rock!
After Poison finished up with ‘Nothin’ but a Good Time’ and before Def Leppard came on, the MC of concert (some local DJ) held up an autographed Gibson V guitar, signed by all the members of the bands. He yelled out to the crowd of about 10,000 and said, “ who would like to win an autographed guitar”?!! The crowd cheered.! Maybe they thought he was just going to throw it at some random person. Then the MC said, “ok, grab your cell phone and text def leppard to 32411.” He repeated the instruction and I looked around to see thousands of fans pull out their phones and start dialing.
Now, being in the business I’m in, I knew exactly what was going on and why. WHAT was going on? All of those fans cell numbers from that show were being captured. WHY? Because Def Leppard knows what all of us at Virtual Agent know! Mobile marketing works!
I’m going to go pop in Def Leppard’s Pyromania CD…. Back then didn’t have cell phones. So, yeah… I may be getting old but I can still rock too! I know a good thing when I see it. Looks like Def Leppard does too!