Prudential Utah Real Estate Answers Consumer Demands with New Mobile Technology for the
Home Buying and Selling Process
SALT LAKE CITY, UT – June 8th, 2011 – Prudential Utah Real Estate is the latest in a number of large real estate organizations to enroll the services of Virtual Agent™ and its mobile marketing and communications platform. With over 400 real estate agents, Prudential Utah Real Estate is the largest brokerage by sales dollar volume in the state of Utah.
“With the movement toward prevalence with Smartphone usage by consumers,” says Steve Roney, chief executive officer of Prudential Utah Real Estate. “We are providing another valuable benefit to our real estate agent’s current and prospective home buyers and sellers.”
Virtual Agent developed customized voice, text and QR Code mobile marketing technology for the brokerage. Tom Roney, director of marketing and communications for Prudential Utah Real Estate, explains that Virtual Agent is an integral addition to their existing enterprise technology platform. The Virtual Agent platform provides a quick and easy way to integrate mobile marketing and communication services with existing real estate technology systems.
Prudential Utah Real Estate agents can now incorporate text messaging, automated phone calls and QR Codes (unique graphic codes similar in function to a barcode) into various marketing materials such as property signs, print advertisements and brochures. When a consumer interacts with the marketing, they are driven to view content such as virtual tours and property listing details on their mobile phone.
“Mobile technology fulfills the consumer desire to get the information they want, when they want it,”
states Will Cooper, chief executive officer of Virtual Agent.
Virtual Agent is a leading mobile technology provider for major real estate brokerages throughout the United States. The Virtual Agent Platform provides the foundation for real estate organizations to launch mobile marketing and recruiting solutions that span across a range of mobile technologies, including text messaging, mobile web, automated voice (IVR), QR and Microsoft Tags, mobile video and mobile applications for the iOS and Android mobile operating systems.
About Virtual Agent
Virtual Agent is headquartered in Salt Lake City, Utah with additional team members in California, Arizona, Michigan and Florida and is recognized as a leading mobile technology provider for prominent real estate brands in the United States and Canada. Virtual Agent is founded by seasoned veterans in both the mobile and real estate industries and has been deploying technology solutions across a range of customers and industries. This experience has enabled Virtual Agent to amass a unique set of technology assets and expertise that make it well positioned to offer enterprise grade mobile solutions for the world’s largest real estate brands. For more information, visit www.VirtualAgentConnect.com.
About Prudential Utah Real Estate
After 35 years of award-winning success, Prudential Utah Real Estate continues to out-perform the local competition while relentlessly seeking ways to improve its legendary customer service. With 20 offices along the Wasatch Front and in Park City, Prudential Utah is the local market leader and is also ranked 14th amongst all Prudential Real Estate Affiliates (PREA) nationwide. Prudential Utah received the coveted 2010 Pinnacle, Gibraltar Circle and Round Table awards from PREA. For additional information, please visit www.Pru-Utah.com. Prudential Utah Real Estate is an independently owned and operated member of Prudential Real Estate Affiliates, a full-service residential and commercial real estate network with nearly 1,940 franchise offices and more than 62,000 sales professionals throughout the United States