I came across an interesting article with some great statistics and predictions about mobile marketing this year:
Mobile marketing spend to increase 59pc in 2011: study by Giselle Tsirulnik
From the article:
“The study found that a whopping 88 percent of brand marketers will use mobile marketing techniques in 2011. Seventy-five percent plan to increase their spend on mobile marketing initiatives by an average of 59 percent. In 2010, 62 percent of marketers used some form of mobile marketing for their brands.”
Mobile marketing is becoming an every day part of all our lives. We are constantly surrounded by mobile devices, and so are our customers. What are you doing in 2011 to increase the frequency and effectiveness of your mobile marketing efforts?