The future of mobile apps and the mobile web


Here’s a great article that discusses the mobile web experience, the flaw in current enterprise app development strategies, and where things are headed in the future:

Mobile Web Users Are Ready For Enterprise Development

There are several major operating systems on smart phones. A robust app campaign involves developing a separate app for each of these.  Needless to say, this is extremely expensive and time-consuming.  However, with smart phones becoming so advanced and more and more devices becoming HTML 5 ready, the author sees a huge shift in this development process.  By creating a mobile web app, enterprises can develop “a device-agnostic mobile Web experience.”

Read the article for some great examples of the many problems facing enterprise mobile strategies and how he believes this can be tamed by looking to the future and adopting the new emerging standards.

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