“SMS is dominant mobile marketing vehicle”


Good article from Mobile Marketer about the important role text messaging plays in mobile marketing:

SMS is dominant mobile marketing vehicle: Epsilon exec

A few highlights:

  • “SMS will remain the dominant marketing channel in mobile even as more advanced technologies crowd the space”
  • “Mobile can be easily integrated into email, print and Web site campaigns by using a mobile messaging campaign to connect all of these mediums to single or multiple promotions.”
  • “… there are numerous ways to use the SMS platform to engage and excite customers.┬áSome examples include alerts and reminder programs, loyalty programs for special giveaways and coupons, direct text to screen used at large events to drive audience participation, and location-based messaging.”

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