Here is an excellent article from Mobile Marketer on successful marketing strategies:
Mobile video ads perform 100 times better than online video ads: iVdopia
Some key points:
Why/how should a brand integrate mobile advertising into its 360-degree marketing strategy?
A successful marketing strategy includes a mix of marketing mediums or channels to be considered.
However, studies have shown that the combination of mediums or multichannel communications has proven to be very successful.
However, I will say that mobile advertising is proving to be an extremely effective advertising medium, allowing portability and giving users the ability to interact and experience the “depth” of the brand like no other medium can while allowing them to share their positive experiences with others.