Archive for January, 2010
Baylor University has published a very insightful study entitled “Lead Generation – What Really Works?” This is highly recommended reading. Especially interesting is the difference between where most respondents place their effort or spending in creating leads and what really pays off the most in generating those leads (go IVR!). The study also goes into what the most successful agents are doing differently, the effect of faster vs. slower follow-up on lead conversion, and how people are succeeding in a “tough” market.
The entire study can be found here (document will open in new window).
Robert Fling, Lyon Real Estate:
I thought that I would share my first listing presentation using Virtual Agent. As I conclude my listing presentation I close with my “11 unique reasons you should list with me”. I now have number 12 as the closer: the Virtual Agent demo.
This was a 60 something tech savvy client that was blown away with the potential of reaching and capturing mobile enhanced buyers in favor of just the use of passive flyers. I used portions of your presentation and then showed him how it works. It sealed the deal in the face of three competitors.
This was especially potent because this home is in a gated community and the sign will be outside the gate at a convenient location for viewing for all.
As another anecdote, one seller asked me if I had any new marketing ideas for 2010 that would get us more showings. I am going to use Virtual Agent to not only address that point but also to prompt a price reduction. I have baited the hook and am waiting for my review meeting with them.