Archive for category Tips, Tricks & Commentary

The future of Real Estate

From an article in USA Today, October 1, 2009 issue regarding technology and how it has brought dramatic changes to the way we choose to communicate:

We Facebook, Tweet, Skype and yes, we Text. Boy, do we text. Text messages rose from 10 billion in 2005 to 110 billion in 2008. That’s 100 billion more text in just three years.

What a powerful stat telling us how people wish to communicate via text. This leads me to why real estate agents should utilize the power of texts in their everyday business. Virtual Agent provides texts to buyers’ cell phones in a cost effective way. Buyers want to know the price of a home before they’re ready to talk to an agent or make an appointment to go through the home. All the potential buyer has to do is call or text in and enter a code and Virtual Agent will send them an instant text notifying them of price, number of bedroom, bathrooms and a link to view inside photos of the home. As real time leads come in off their 800 number sign riders, agents will also have the ability to send out text message blasts to all their captured leads notifying the buyer of price reductions or other incentives to entice them to call for an appointment by the click of a button. This saves time and money for both the agent and potential buyer.

Virtual Agent is the future of real estate! Can you say “no more flyers?”  Thousands of real estate agents across the country have.

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Def Leppard Knows What We Know!

Last night I took a Rock and Roll trip down memory lane at the Usana Amphitheater while watching Def Leppard perform all of their hit songs from the 80’s and 90’s. Cheap Trick and Poison warmed up for them. What can I say? It was awesome! They may be old but they still can rock!

After Poison finished up with ‘Nothin’ but a Good Time’ and before Def Leppard came on, the MC of concert (some local DJ) held up an autographed Gibson V guitar, signed by all the members of the bands. He yelled out to the crowd of about 10,000 and said, “ who would like to win an autographed guitar”?!! The crowd cheered.! Maybe they thought he was just going to throw it at some random person. Then the MC said, “ok, grab your cell phone and text def leppard to 32411.” He repeated the instruction and I looked around to see thousands of fans pull out their phones and start dialing.

Now, being in the business I’m in, I knew exactly what was going on and why. WHAT was going on? All of those fans cell numbers from that show were being captured. WHY? Because Def Leppard knows what all of us at Virtual Agent know!  Mobile marketing works!

I’m going to go pop in Def Leppard’s Pyromania CD…. Back then didn’t have cell phones.  So, yeah… I may be getting old but I can still rock too! I know a good thing when I see it. Looks like Def Leppard does too!

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What’s New With Virtual Agent

Virtual Agent adds Virtual Tours to our already industry leading technology! How would you like to able to send virtual tours of all of your listings out to cells phones? Take a demo by calling 866-831-8621, when prompted select property code 123.

One thing about real estate is technology seems to impact our business quickly.

We have been marketing VA all across the country, and one thing I can say is that when you see this, you’re going to love it! When we first started marketing VA we would laugh at how agents would react, because they were so funny. They would say, “oh my gosh! That’s the coolest thing I‘ve ever seen!”.

Last week an agent with Coldwell Banker was so blown away, he said he can’t stop talking about it, and while he was at dinner with friends he had them all take out their cell phones and try the Virtual Agent system. He said the friends asked if he sold this product? He said, “no, I just think it’s so cool!”

Latter on this same agent said to me, “ you know when those friends of mine think about selling their houses, who do you think will come to mind? An agent who utilizes the latest in technologies.”

I’ve been in the real estate industry as an agent, a broker, a principal broker and a company owner for over 18 years and I don’t think there has ever been a tool that was so much fun, and so effective.

If you haven’t tried Virtual Agent, do so today, you‘ll be glad you did!

Will Cooper

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Where is your next client? Next to their mobile phones!

Cell phones are becoming much more than phones. They are web browsers, MP3 players, contact managers, planners and all around robust communication devices.  Some of the statistics are just amazing. Did you know, there are over 250 million cell phone users in the United States?

The way we all us our cell phones is evolving quickly! Each year an increasing number use their cell phone to connect to the Internet, check email and more. So many of us today are using our cell phones to gather information, and this is sure to increase.

When you consider all of this, ask yourself what you or your company are doing to get your property information to the cell phone of home buyers and sellers. How would you like to send property information out to potential buyers by TEXT MESSGAGE? Have you stopped to notice the massive increase in text messaging?

How would you like to be able to send INTERIOR PHOTOS and VIRTUAL TOURS of your properties out to the cell phones?  Check out Virtual Agent! Virtual Agent is an innovative lead generation tool using the latest in mobile technology.

What I’m seeing now in this market, is a major push to save time and money. But not at the expense of neglecting new business.  In today’s climate prospecting needs to be efficient, produce results and lead to actual closings.  If you agree with that, do yourself a favor and discover what Virtual Agent can do for you and your business. 

With Virtual Agent, you can replace your traditional paper flyer with the Virtual Agent rider sign and save yourself time and money.  More importantly, you’ll find that you generate quality leads that lead to increased closings, all while building a very intimate prospecting list.  You will also find that Virtual Agent is a powerful tool to include in your arsenal when prospecting potential sellers.  With Virtual Agent potential home buyers are able to interact with the home while they are driving past the property using the one tool that tends to always be on your person, the mobile phone.  Your clients and potential customers are always on the go.  With Virtual Agent, you can keep them where you want them… in your pocket.

Will Cooper – Your fellow Realtor for over 18 years.

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