Archive for category Success Stories
On one of my most recent listing appointments I was going up against a well known listing agent. The seller said this agent has been trying to get him to sell his property for quite some time but according to the trust the seller had to interview more than one agent. At that point I asked the seller if this other agent was going to use the latest technology to get information to potential buyers as they were sitting outside his house. He said the other agent didn’t say anything about getting info to buyers cell phones. I then asked the seller to take out his iPhone and dial the Virtual Agent number. In a matter of seconds he was looking at a home I had listed in Lincoln for $800,000. He was impressed that I would use the same expensive technology to sell his $150,000 property. That alone got me the listing.
I recently listed a duplex on a dead-end street where I expected very few people to drive by. I had at least six hits on my Virtual Agent rider, and from those I connected with several peoople. I am now working actively with one of them, to find a home, and another wants to buy a duplex in two months.
Also, I had a listing about four months ago, and had a number of hits on the rider; from one of them, I gained not only a client but we have already closed a transaction on a home ! I really believe that Virtual Agent is an awesome tool for increasing our leads.
About a year ago I noticed Dirk Dahl was using these riders in the Whitfield Estates area. He and I have pretty similar business models so I asked him about them. He was quite satisfied but you know how the “day to day” goes…I never pursued the technology.
So, when it was introduced to our office I knew exactly what it was and immediately put up about 5 or 6 as a test.
One Saturday morning when I was opening up a house for a later showing I rec’d an e mail that someone had just called on a Patterson Drive listing. Being behind the wheel and only a few blocks away I decided to drive by and see if they were still there.
A Mini Cooper was sitting out front so I pulled up along side of the car in the opposite direction. I kept my distance so as not to alarm anyone. I rolled down my window and held up my Blackberry. This woman rolled her window down and I said…”Excuse me but I am testing out this new technology and I am wondering how long ago you called that toll free number?”
She replied “OMG! Less than 60 seconds ago and I am looking at these pictures right now!” I think she could see the sincere delight in my face which probably dispelled any thought I was a stalking her.
Anyway, making a long story short…we talked for a couple minutes car to car. Then we took a look at the house she was calling on. After determining it was not right, we went off to see another.
She is back home now which is 3 hours away but still shopping. I have set up an electronic search profile for her and we have talked regularly over the past two weeks.
We wrote one offer which did not result in an executed contract but I fully expect to see her in a contract by late March which is her most desired time frame.
If she did not have the opportunity of making that call I expect she would have spent the morning writing addresses down only to go back home in the afternoon and spend the evening searching Realtor.com. This way, she actually saw a few houses and met an area expert further qualifying the neighborhood.
David Jennings, Broker-Associate
Helen Kacur, Coldwell Banker:
Thank you for bringing the CB Connect program to our intown office in Atlanta. It is the best option for marketing that I have seen in months. I was at a party just last weekend with people who were talking about how email is a time drain and talking on the phone is so 2006. And so, I welcome the opportunity to tap into mobile marketing through text messages, since text is now the preferred form of communication in 2010! So glad I attended the class.
I took one of the riders with me to ‘wow’ some potential sellers. They loved it! The seller said, ‘This is slick.’
Elizabeth Vasti, Coldwell Banker:
Just a quick note to encourage you as you market your virtual agent riders:
About a month ago, I bought five of the riders, just to try them. At first, I wasn’t getting any calls, but now the buyers have started calling. In one week, I had five inquiries on only two riders. Of the five, I was able to put two buyers into my Listingbook account.
Today, I took one of the riders with me to “wow” some potential sellers. They loved it! The seller said, “This is slick.” That was before I showed him how his name and phone number showed up on my phone immediately.
I wish you all the best as you market this great tool! I love virtual agent.
John Leles, Coldwell Banker Managing Broker:
Your presentation was fantastic. The Virtual agent is incredible, and definitely a listing tool. I am so excited that a lot of my agents immediately signed up with your company. I really see a vision of this being huge for the agents even the ones working with buyers. I was very impressed with being able to tract all of the text message and hits onto my site. If I was back into sales this would definitely be the tool for me to have. I know many more of my agents will sign up for this great program. I really believe that the sky is the limit to how many leads you can generate.
Thank you again Scott for such a great presentation of a great tool.